Principles of Marketing Service Marketing Theory

Question: Discuss about the Principles of Marketing for Service Marketing Theory. Answer: Introduction: Queen Zaria brand should introduce further services to cancer survivors including lodging programs, treatment rides, recovery support, hair-loss treatment and appearance treatment (Technology-Driven Online Marketing Performance Measurement:, 2014). The patient accommodation service would involve attaining maximum care to cancer patients as they move out of their homes. This service has a huge emotional and even finance impact on these breast cancer patients and even their caregivers at difficult moments (Zou Fu, 2011). Secondly, the program should offer routine rides to recovery to these cancer victims. In many instances, these victims cannot drive themselves, so they need families, friends and Queen Zaria brand to assist them. They should do this exhaustively to all victims without favor. Thirdly, I would advise the Queen Zaria brand to conduct support to recovery services. This is because every breast cancer patient or survivor would want to talk to someone who has suffered similarly. Through this service, the Queen Zaria brand can match the patients with volunteers who would engage them on coping with its diagnosis. Fourthly, it would be prudent for the brand to come up with hair loss products. This would greatly assist those victims who are still adapting to appearance-relating cancer effects (Loth, 2004). This service would offer important data and affordable kinds of products. I would suggest products like wigs, hats, hairpieces, turbans, and accessories. In the end, the proceeds from these products sales may be reinvested in the organization to boost service delivery for other victims or survivors in the program (Zou Fu, 2011). Finally, Queen Zaria brand may choose to conduct feel-better sessions for the breast cancer victims. They can do these using trained volunteers such as cosmetologists who would teach these ladies various topics. Some would include the adoption of skin alterations and hair loss as effects of the difficult undergone. The Queen Zaria brand would work better if they follow the correct steps of word of mouth marketing. It would require them to have very strategic thinking and tough work. The steps they would abide by include: To target influencers they can do these by constantly ensuring that those they speak to have leadership and influence skills (Jain, 1990). They may cover everyone in the society such as bloggers, celebrities, journalists and even trend setters. The Strong following has been developed by such personalities. The first step always is to come up with a target data of influencers who would appeal to the demography at large by making sure that they understand Queen Zaria program. Building a community for Queen Zaria brand to succeed in their word of mouth program, it is vital to talk over with their audience in engaging them over different platforms. Thought leadership the third step of the word of mouth marketing comes into place through thought leadership (GroÃÅ'ˆnroos, 1998). This involves seeking to become an influencer just like the others in the community. It is important for Queen Zaria brand to realize whatever makes them unique and would inquire others about it. They can do this through communicating through their site and figuring out the best place to reach out to their audience. They can also do it through blogs or conferences communication. It is important for them to realize the best medium that supports their idea and comes up with strategies that would grow their presence. Honest this is the step that has to be the bottom line of all the preceding steps. For Queen Zaria brand to go through in word of mouth marketing, it is important for customers to trust their brand (Kotler and Armstrong, 2006). The brand should earn advantages of being worthwhile in their conversation. They could do this exceptionally through keeping their integrity over all their marketing platforms such as their website and social media. These are the four tactics that if Queen Zaria brand follows, they can easily set a great foundation for building and growing their word of mouth strategy of marketing. Digital marketing may not be the best for Queen Zaria brand due to several factors including costs, belief, and ignorance. These are tragic mistakes that would never leverage digital marketing for the brand even if they engage the services of an agency. Purchasing price the cost per acquisition in many cases is not measured in digital marketing. Queen Zaria brand would lack the key metrics, and also they have no relevant structure in support of this (Loth, 2004). If the brand seeks to be successful, it must entirely focus on the measurability of views and visitors of their site. The most important thing about this viewership is the rate of conversion against the competitors. Customer satisfaction is also necessary for an effort to leverage digital media. Departmental task digital marketing may fail for Queen Zaria brand if they fail to realize that digital marketing is a component of start-up founders (Jain, 1990). Even if digital marketing would leverage technology due to measurability, it inevitably still falls under the marketing function. The technical teams are not available for Queen Zaria brand, yet they are important to bring success thus this absence will cause failure. Outsourcing flaws given that Queen Zaria brand has no agency to outsource from, they are set to fail (Cateora, 1983). The brand alone cannot carry out its end-to-end executions lest it seeks to fail terribly in digital marketing. To solve this issue, it is important for the firm to attain a right agency partner, play its role and not assume that the entire task is meant to the organization. It would be more prudent for the firm to educate themselves on the right approach supposed to leverage digital marketing that will enable them to restructure their thoughts and process linked to this type of marketing. Ignorance this is yet another hurdle that will see Queen Zaria succumb to failure in digital marketing. It involves hiring a professional with no blanket digital marketing strategy (Blythe, 2006). The management of Queen Zaria should realize that they have a significant role to play in coming up with a digital marketing strategy even if they are to engage an agent or to it by themselves. The Queen Zaria brand may apply some of the traditional marketing techniques to improve their digital presence. They can use the following conventional methods press release, direct marketing, business cards, word of mouth and calls. The press release would entail business publications that seek to introduce the new service in the market especially in Melbourne. Additionally, the brand may use a press release to announce the improvement of the service base to the existing services. Additionally, press releases can be published on the internet especially on the brand website, or they may contact the local papers to get it advertised somewhat (GroÃÅ'ˆnroos, 1998). Direct marketing would involve the use of flyers and brochures that include direct contact with Melbourne local consumers and clients. This method is important to attain the attention of first-time customers (Blythe, 2006). This method has the touch that relies on the product needed by customers. The use of business cards especially to the owner of the brand and the management team. It is very necessary especially while introducing themselves in a sophisticated manner. This is a business promotion method that can be presented to clients to create a meaningful connection. Finally, the use of the word of mouth is a very vital process in traditional marketing which Queen Zaria may apply in its current system. They can plan for an event using their content and services catalogs promoted through the word of mouth. All these strategies would come into work through their combination with the present marketing plans. References Blythe, J. (2006).Marketing. London: SAGE Publications. Cateora, P. (1983).International marketing. Homewood, Ill.: R.D. Irwin. Jain, S. (1990).International marketing management. Boston: PWS-Kent Pub. Co. Kotler, P. and Armstrong, G. (2006).Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Loth, D. (2004).Marketing international. Paris: Publibook. Technology-Driven Online Marketing Performance Measurement:. (2014).International Journal of Online Marketing, 4(4), pp.0-0. GroÃÅ'ˆnroos, C. (1998). Service marketing theory. Helsinki: Swedish School of Economics and Business Administration. Zou, S. Fu, H. (2011). 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